When asked what the greatest challenge of running a nonprofit is, most would answer with one word: money. The need for funds is a constant reality for most nonprofits, and with time and resources at a premium, the need for efficiency is as well. Identifying and cultivating donors can be an arduous process, and it often goes by the wayside in favor of the day-to-day task of running a fully functional organization.
Dr. Deborah Kaplan Polivy is well aware of this predicament; even talks about it at length in her books The Donor Lifecycle Map: A Model for Fundraising Success and The Donor Lifecycle Map: How to Use it to Obtain, Retain, and Upgrade your Donor’s Philanthropic Giving and Continuous Engagement. She advocates using a model called the donor lifecycle map in order to aid in donor acquisition, cultivation, and retention; and considers it a vital addition to any nonprofit’s development plan.
On Thursday April 27, 2017, the Sanford Institute of Philanthropy, along with JFK University, will host Dr. Polivy for a seminar entitled “The Donor Lifecycle Map: How to Use it to Obtain, Retain, and Upgrade your Donor’s Philanthropic Giving and Continuous Engagement.” She will share with participants how to use the donor lifecycle map to aid their fundraising efforts and incorporate it in their development strategies.
No stranger to philanthropy, Dr. Polivy has devoted over twenty years to resource development, twelve in a teaching capacity. After serving as Director of Total Financial Resource Development for the Jewish Federation of Greater New Haven and the Director of Development of Goodspeed Musicals, she founded her own consulting firm in 2005 with the sole purpose of using her skills and expertise to help not for profit organizations succeed at raising money in support of their programs.
Using workshops and publications, she teaches volunteers and staff how to plan and implement feasible fundraising campaigns while managing the entire fundraising schema. She’ll be bringing her considerable knowledge to our Pleasant Hill campus on Thursday April 27, 2017. Nonprofit professionals and those interested in fundraising would do well to attend.