Ways to Learn

  • In Person

Quick Facts

  • 5-quarters full-time
  • part-time option available
  • 54 units
  • Evening option

Overview

In a matter of years, today’s fast-paced digital world has all but supplanted traditional media, unleashing boundless potential for new forms of narrative and expression. With this seismic shift has come the need for a new class of professionals able to harness that potential by thinking outside the box and using emerging technologies to communicate and problem solve in innovative ways. JFK University’s Master of Arts in Creative Strategy gives you the educational foundation necessary to not only keep up with innovation, but to drive it in positive, human-centered directions.

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Highlights

  • Nimble, multidisciplinary program blending "hard" and “soft" skills
  • Courses that synthesize elements of leadership and human-centered design
  • Direct experience working with clients in the Bay Area, a hub of innovation
  • Faculty of successful practicing innovators

PROGRAM LEARNING OUTCOMES

Apply clarity of intention to creative acts, events, and artifacts

Describe and implement the phases of media production, using aesthetic and technical best practices to address business and cultural problems

Create and maintain collaborative teams in local and virtual settings

Evaluate social/cultural implications of technological innovation

Construct and employ best practices in creative problem solving

Employ oral, written, and visual communication practices for internal and external audiences

Requirements

Applicants must possess a bachelor’s degree and a cumulative GPA of 3.0 or higher is preferred. Applicants must submit one set of official transcripts with conferred bachelor’s degree and any post-bachelor’s credits or degrees.

International students and students with international transcripts should consult with an international student advisor for additional requirements to apply.

Change is waiting to happen. You make the call.

Why JFKU

Makers lead

Blending “hard” technical skills that foster command over emerging technologies with equally important “soft” skills such as client communication, team collaboration, creative problem solving, and an entrepreneurial mindset, the Program develops well-rounded professionals that inhabit the roles of both maker and leader at once.

Leaders collaborate

JFK University’s MA in Creative Strategy is designed for students hailing from a diverse array of disciplines and backgrounds. United by a desire to be among the forefront of innovators in the new digital economy, each student also brings a unique point of view and skill set to the table, creating fertile grounds for collaboration.

Collaborators create

Outside-of-the-box, cross-disciplinary thinking forms the baseline of our curriculum. Courses such as the Psychology & Neuroscience in Art & Media Seminar and the Change & Disruption Seminar challenge students to go deep and consider the biological, psychological, and cultural underpinnings of design principles, allowing them to break through discipline-specific limitations.

Creators craft change

The Program offers students valuable opportunities to receive practical experience crafting change by taking on real projects with external clients. While working on real-world projects, students make meaningful contributions to various fields while learning first-hand the importance of effective communication, teamwork, and understanding client goals.

Curriculum

Coursework explores how to find technical solutions through brainstorming, interviewing, visual exploration, teamwork, and research. The results would range from mobile apps to games and strategy, built with an iterative process of development.

Year 1 - Fall
Units
ICT 5001 Emerging Media Seminar
3
Description of the domain of emergent media. This is the picture of the field including what are the problems we are trying to solve, what are our processes, what are the building blocks of the field. We will strive for some guest speakers from the field in this course to open up current topics.

We discuss solving problems by listening to those who will benefit (Design Thinking), problem solving methodologies along with more specific topics such as networked communication, gamification and serious games, big data, social media structures and visual effects techniques from film
ICT 5002 Digital Studio I
4
The studio courses all follow a plan of introducing the core concepts of the discipline and then begin adding production techniques to create objects or images of those concepts. This course has a twofold purpose. First to introduce and build creative vision in the students through critique of existing works and through developing a “daily practice” of making some creative act each day that is documented or recorded. The second piece of the course is covering the essential aspects of the current toolbox of software and techniques that make up still and motion works. This has some training in actual software tools and learning underlying techniques.
ICT 5013 Current Topics in Culture & Technology
3
The recurring series of advanced topics courses are the place where new and emerging trends in media are studied along with key aspects of culture that may provide an opportunity for students. This is also the course that provides the opportunity for guest educators to share their vision or research in the field of media, science or culture. Some possible subjects include:
  • Virtual and Augmented Reality
  • Computational Photography – images made from data as much as light
  • New business structures and models such as b-corps
  • The future of wireless media (gaming and interaction)
Year 1 - Winter
Units
ICT 5003 Digital Studio II
4
Studio II is similar in structure to Studio I but moves the creative aspects further on. The content revolves around not only creating interactive experiences but a study of how creating interaction is informed by the experiences of users, (Human Centered Design). Interaction design could be how we interact with the web, how to make an application, how we might build a solution for a museum that members touch and give input to.
ICT 5004 Programming Studio
4
The Programming Studio is geared toward students with no programming experience. They receive an overview of the why control of software is critical in this field and experience the basics of logical structure for programming. We use a simple programming language called Processing that was written specifically for creative and for art and media tasks.
ICT 5005 Change & Disruption
4
This seminar focuses on understanding the historical genesis of technological disruption to legacy models of business and how technology can lead to shifts in culture. What are ways in which we process change individually and as a society? How can we see change as a normal occurrence and be proactive with how we will apply it.
Year 1 - Spring
Units
ICT 5006 Game Theory & Practice Studio
4
This studio course has a module of seminar style learning about the study of gaming theory (Ludology), the psychology of gaming and the history from board games to other modern styles. The second module is studio where teams build prototypes of games starting with paper prototypes and continuing onto utilizing the skills learned in the other studio courses to build a simple version or a slice of a game. The focus is on serious games and games for change.
ICT 5008 Transmedia Story Studio
4
Transmedia is telling a story in or across multiple platforms or media. Our form of transmedia also includes audience participation in the story. Students will study the traditional story arcs such as the hero’s journey and script act. Skills from the previous courses such as interactivity, programming and design will be brought to bear to create a transmedia experience. This course will also introduce basic team structures and touch on methods of leadership and communication.
ICT 5013 Current Topics in Culture & Technology
3
The recurring series of advanced topics courses are the place where new and emerging trends in media are studied along with key aspects of culture that may provide an opportunity for students. This is also the course that provides the opportunity for guest educators to share their vision or research in the field of media, science or culture. Some possible subjects include:
  • Virtual and Augmented Reality
  • Computational Photography – images made from data as much as light
  • New business structures and models such as b-corps
  • The future of wireless media (gaming and interaction)
Year 2 - Fall
Units
ICT 5010 Collaborative Studio I
4
The Collaborative Production course is the introduction into client driven design of projects for the community (preferably non-profit, or entrepreneurial). Interior or exterior partners will provide project goals around which the students will collaboratively build teams, brainstorm and iteratively design solutions. Design thinking, learning styles, communication strategies, project management tools and conflict resolution are all explored and utilized in the class. The final result may be a strategic plan, a design brief, a wireframe of a game or app, a media artifact or tool.

Students will form teams and follow development cycles to complete the project for the client.
ICT 5009 Psychology & Neuroscience in Art & Media Seminar
3
This course provides a platform, based in neuroscience and psychology, for students to research the scientific underpinnings in the fields of emergent media, game theory, communication and other aligned topics. Students research selected topics and make long form presentations with accompanying discussion or exercises. We build a vision of what is known about human experience of media, change and vision. Students are not expected to be scientists, but rather to learn how to glean meaningful understanding from scientific study. The secondary value of the course is a focus on presentation and verbal skills in speaking with a group.
ICT 5007 Maker & Electronics Production Studio
4
Much of modern technology is now physical in nature. By that we mean small electronics in our rooms or on our persons that tell us about our environment, ourselves or give us feedback about the real world. These simple electronics can be easily programmed for a wide variety of tasks that can be utilized for research, education or art. The related “Maker” aspect of this is also making tangible objects in many ways related to what a shop class would cover. The new world of this shop class entails the printing of physical objects like a tool or a bone on a device from a computer description. This world utilizes basic programming and design skills from the other courses and brings virtual ideas into the real world. This segment of technology has a decidedly non-commercial attitude and is all about do it yourself.
Year 2 - Winter
Units
ICT 5011 Collaborative Studio II
4
Collaborative Studio II picks up directly on the themes and work in Collaborative I. Deeper methods for creative problem solving and client skills are explored in an active and real world situation. Time is given to leadership skills in team and client settings. Concepts of gamification and novel innovation in application of research to technology are also explored. An example would be using simple sensors for body monitoring to build a protective helmet for severely autistic youth that not only keeps the child safe, but provides relevant and real time information about the physical state of the child*.

* Project completed by Becky Colley at Champlain College 2015 for Vermont Autism Speaks
ICT 5012 Entrepreneurial Leadership Seminar
3
What skill sets, attitudes and information does it take to start and then maintain a new media business? This question is the heart of the exploration in this course. Leveraging the rich entrepreneurial base in the Bay Area we will have some key guest speakers as well as presentations on topics critical to not only understanding how to begin a business but how to present a new opportunity within an existing company.
ICT 5013 Current Topics in Culture & Technology
3
The recurring series of advanced topics courses are the place where new and emerging trends in media are studied along with key aspects of culture that may provide an opportunity for students. This is also the course that provides the opportunity for guest educators to share their vision or research in the field of media, science or culture. Some possible subjects include:
  • Virtual and Augmented Reality
  • Computational Photography – images made from data as much as light
  • New business structures and models such as b-corps
  • The future of wireless media (gaming and interaction)
Year 1 - Winter
Units
ICT 5003 Digital Studio II
4
Studio II is similar in structure to Studio I but moves the creative aspects further on. The content revolves around not only creating interactive experiences but a study of how creating interaction is informed by the experiences of users, (Human Centered Design). Interaction design could be how we interact with the web, how to make an application, how we might build a solution for a museum that members touch and give input to.
ICT 5004 Programming Studio
4
The Programming Studio is geared toward students with no programming experience. They receive an overview of the why control of software is critical in this field and experience the basics of logical structure for programming. We use a simple programming language called Processing that was written specifically for creative and for art and media tasks.
ICT 5005 Change & Disruption
4
This seminar focuses on understanding the historical genesis of technological disruption to legacy models of business and how technology can lead to shifts in culture. What are ways in which we process change individually and as a society? How can we see change as a normal occurrence and be proactive with how we will apply it.
Year 2 - Fall
Units
ICT 5010 Collaborative Studio I
4
The Collaborative Production course is the introduction into client driven design of projects for the community (preferably non-profit, or entrepreneurial). Interior or exterior partners will provide project goals around which the students will collaboratively build teams, brainstorm and iteratively design solutions. Design thinking, learning styles, communication strategies, project management tools and conflict resolution are all explored and utilized in the class. The final result may be a strategic plan, a design brief, a wireframe of a game or app, a media artifact or tool.

Students will form teams and follow development cycles to complete the project for the client.
ICT 5009 Psychology & Neuroscience in Art & Media Seminar
3
This course provides a platform, based in neuroscience and psychology, for students to research the scientific underpinnings in the fields of emergent media, game theory, communication and other aligned topics. Students research selected topics and make long form presentations with accompanying discussion or exercises. We build a vision of what is known about human experience of media, change and vision. Students are not expected to be scientists, but rather to learn how to glean meaningful understanding from scientific study. The secondary value of the course is a focus on presentation and verbal skills in speaking with a group.
ICT 5007 Maker & Electronics Production Studio
4
Much of modern technology is now physical in nature. By that we mean small electronics in our rooms or on our persons that tell us about our environment, ourselves or give us feedback about the real world. These simple electronics can be easily programmed for a wide variety of tasks that can be utilized for research, education or art. The related “Maker” aspect of this is also making tangible objects in many ways related to what a shop class would cover. The new world of this shop class entails the printing of physical objects like a tool or a bone on a device from a computer description. This world utilizes basic programming and design skills from the other courses and brings virtual ideas into the real world. This segment of technology has a decidedly non-commercial attitude and is all about do it yourself.

The Creative Strategy Programs are guided by an advisory board made from a unique group of artists, and innovators from around the country.

Sound like you?

Let's get started!

Not ready to dive into a new Master’s degree?

Explore design thinking, iterative design, through a six-course Graduate Certificate in Creative Strategy.