Program Overview

Interested in starting or running your own company? The Entrepreneurship concentration offers coursework in new venture creation, new product development, new venture financing, and family and small business, preparing graduates for entrepreneurship in a variety of settings.

Program Highlights

Our FlexCourse℠ on-demand online program gives you the freedom to earn your degree at your own pace while still enjoying close interaction with your course instructor.

Entrepreneurship Concentration Curriculum

The Bachelor of Arts degree requires a minimum of 120 semester hours of study. Students in this program must complete 54 units of core General Education courses, 42 units within their chosen major, and 24 units of courses from an academic concentration. Transfer students must complete a minimum of 30 units of study at JFKU Online powered by FlexCourse℠. The Below listed curriculum covers the 24 semester units from the academic concentration.

Entrepreneurship
Units
LDR 301 Social Entrepreneurship
3
Social entrepreneurs face a unique set of challenges, particularly when it comes to establishing a viable business model and securing funding. This course provides an introduction to the world of social entrepreneurship and an exploration of how individuals throughout the world are assessing problems in their communities, finding solutions, and entering the marketplace.
LDR 302 New Venture Creation
3
This course is an introduction to new venture creation. Students will be provided with a hands-on experience in the preparation of a professional business plan for a new venture. Emphasis will be placed on strategic and tactical objectives, as well as strategic variables critical to achieving success in a new venture.
LDR 303 Founder’s Dilemma
3
New ventures face a host of challenges that must be met head on by the founder. This course examines the process for establishing a venture and the unique decisions the founder or CEO must make as the enterprise progresses from an idea to an established corporate presence. Students will study various benchmarks, trends, and influences that must be known to ensure for a successful enterprise.
LDR 360 International Business
3
This course covers the concepts of international organizational structures and management processes including the cultural, political, economic and legal environments of global marketing, world market patterns, and international trade theory.
Entrepreneurship
Units
LDR 401 Family and Small Business
3
In this course students will apply business knowledge basics to the specific study of small and family business ventures. Students will analyze the various structures family and small businesses take, assess management and marketing strategies, and consider ethical business operation and succession planning.
LDR 402 New Product Development
3
Bringing something new to a market successfully involves much more than simply coming up with a brilliant new idea. To be sustainable, the product or service must be tested and refined, and its target market thoroughly defined and researched. Success also hinges on accurate sales projections, top management buy-in, ample funding, and an effective marketing plan and product launch. Students will explore this complex process and expand their understanding of marketing, market research and targeting, financial projections, and financing within the context of bringing something new to market.
LDR 403 New Venture Financing
3
Even the greatest ideas need funding to get off the ground. In this course, students will study the funding of startups and new ventures from the perspectives of both the entrepreneur and the financier. By examining how investors view and analyze potential investment opportunities and how entrepreneurs structure their firms, products, services, and secure funding, students will develop a broad understanding of the financial decisions and strategies, on both sides, that must occur for a new venture to shift from idea to reality.
MGT 411 Strategic Planning
3
Recognizing the elements and approaches for developing and implementing a strategic plan are necessary for successful execution of a mission and long-term objectives of any organization. Special emphasis is placed on an integrated planning process that incorporates strategic analysis and other action steps necessary for creating and documenting a strategic plan, which will drive the accomplishment of operational plans.
Entrepreneurship
Units
LDR 401 Family and Small Business
3
In this course students will apply business knowledge basics to the specific study of small and family business ventures. Students will analyze the various structures family and small businesses take, assess management and marketing strategies, and consider ethical business operation and succession planning.
LDR 402 New Product Development
3
Bringing something new to a market successfully involves much more than simply coming up with a brilliant new idea. To be sustainable, the product or service must be tested and refined, and its target market thoroughly defined and researched. Success also hinges on accurate sales projections, top management buy-in, ample funding, and an effective marketing plan and product launch. Students will explore this complex process and expand their understanding of marketing, market research and targeting, financial projections, and financing within the context of bringing something new to market.
LDR 403 New Venture Financing
3
Even the greatest ideas need funding to get off the ground. In this course, students will study the funding of startups and new ventures from the perspectives of both the entrepreneur and the financier. By examining how investors view and analyze potential investment opportunities and how entrepreneurs structure their firms, products, services, and secure funding, students will develop a broad understanding of the financial decisions and strategies, on both sides, that must occur for a new venture to shift from idea to reality.
MGT 411 Strategic Planning
3
Recognizing the elements and approaches for developing and implementing a strategic plan are necessary for successful execution of a mission and long-term objectives of any organization. Special emphasis is placed on an integrated planning process that incorporates strategic analysis and other action steps necessary for creating and documenting a strategic plan, which will drive the accomplishment of operational plans.

It’s About Tradition

It’s About Tradition

John F. Kennedy University is an accredited nonprofit institution that has been preparing working adults to advance their careers and communities for over 50 years. Offering a variety of innovative, flexible degree programs, we make it possible for busy adults from various walks of life to realize personal and professional growth. We’re committed to providing the full range of support each student needs to change their lives and communities for the better.

The best way to make a change is getting a
good education.

– Mark, John F. Kennedy University College of Law Student