Program Overview

Starting with an inaugural class this fall, gain the knowledge, skills, and perspectives needed to become an effective manager in any organization or business by earning a Bachelor of Arts in Management. Develop expertise and tailor your degree to your career goals by choosing a specialization in entrepreneurship or leadership. The entrepreneurship specialization provides additional coursework in new venture creation, new product development, new venture financing, and family and small business. The leadership specialization includes additional coursework in organizational dynamics, conflict management, teamwork, and psychology.

Program Highlights

Our FlexCourse℠ on-demand online program gives you the freedom to earn your degree at your own pace while still enjoying close interaction with your course instructor.

Learning Outcomes

Upon completion of your program, you’ll have the skills and expertise needed to:

  • Use a portfolio assessment and data analysis to measure organizational strengths, needs, and outcomes necessary for success in a competitive environment
  • Apply a variety of organizational and business leadership strategies based on changing contexts in economic and operating situations
  • Demonstrate sound principles and practices in business law and ethics
  • Apply a working knowledge of the principles and practices of managerial economics and finance, human resource leadership, strategic planning, marketing, public relations, and business development
  • Demonstrate mastery of balanced reasoning and analysis using research methodology and depth and breadth of degree program knowledge in a business plan-related capstone project

Why Choose JFK University?

Since 1965, John F. Kennedy University has been providing higher education to lifelong adult learners in the Bay Area and beyond. Here are just a few benefits of enrolling at JFK University:

  • Private nonprofit university
  • Accredited by WASC Senior College and University Commission (WSCUC)
  • Campus, online, and FlexCourse℠ on-demand online programs
  • Locations in Pleasant Hill and San Jose, CA
  • Experienced faculty who are practitioners in their fields
  • Service learning and internship opportunities

It’s About Tradition

It’s About Tradition

John F. Kennedy University is an accredited nonprofit institution that has been preparing working adults to advance their careers and communities for over 50 years. Offering a variety of innovative, flexible degree programs, we make it possible for busy adults from various walks of life to realize personal and professional growth. We’re committed to providing the full range of support each student needs to change their lives and communities for the better.

The best way to make a change is getting a
good education.

– Mark, John F. Kennedy University College of Law Student