Program Overview

Starting with an inaugural class this fall, gain the knowledge, skills, and perspectives needed to become an effective manager in any organization or business by earning a Bachelor of Arts in Management. Develop expertise and tailor your degree to your career goals by choosing a specialization in entrepreneurship or leadership. The entrepreneurship specialization provides additional coursework in new venture creation, new product development, new venture financing, and family and small business. The leadership specialization includes additional coursework in organizational dynamics, conflict management, teamwork, and psychology.

Program Highlights

Our FlexCourse℠ on-demand online program gives you the freedom to earn your degree at your own pace while still enjoying close interaction with your course instructor.

Learning Outcomes

Upon completion of your program, you’ll have the skills and expertise needed to:

  • Use a portfolio assessment and data analysis to measure organizational strengths, needs, and outcomes necessary for success in a competitive environment
  • Apply a variety of organizational and business leadership strategies based on changing contexts in economic and operating situations
  • Demonstrate sound principles and practices in business law and ethics
  • Apply a working knowledge of the principles and practices of managerial economics and finance, human resource leadership, strategic planning, marketing, public relations, and business development
  • Demonstrate mastery of balanced reasoning and analysis using research methodology and depth and breadth of degree program knowledge in a business plan-related capstone project

Why Choose JFK University?

Since 1965, John F. Kennedy University has been providing higher education to lifelong adult learners in the Bay Area and beyond. Here are just a few benefits of enrolling at JFK University:

  • Private nonprofit university
  • Accredited by WASC Senior College and University Commission (WSCUC)
  • Campus, online, and FlexCourse℠ on-demand online programs
  • Locations in Pleasant Hill and San Jose, CA
  • Experienced faculty who are practitioners in their fields
  • Service learning and internship opportunities

It’s About Tradition

It’s About Tradition

John F. Kennedy University is an accredited nonprofit institution that has been preparing working adults to advance their careers and communities for over 50 years. Offering a variety of innovative, flexible degree programs, we make it possible for busy adults from various walks of life to realize personal and professional growth. We’re committed to providing the full range of support each student needs to change their lives and communities for the better.

The best way to make a change is getting a
good education.

– Mark, John F. Kennedy University College of Law Student

Transfer Pathway from California Community Colleges

Are you currently completing your associate’s degree and seeking a head start on your bachelor’s? JFKU offers direct transfer pathways from California Community Colleges to our BA Management program. This pathway offers:

  • Guaranteed admission for an Associate Degree for Transfer (ADT) student who meets admissions requirements
  • Guaranteed minimum 60 semester/90 units transferred (we waive all general education units)
  • Guaranteed start at junior standing

Degree Requirements

The Bachelor of Arts degree requires a minimum of 120 semester hours of study. Students in this program must complete 54 units of core General Education courses, 42 units within their chosen major, and 24 units of courses from an academic concentration. Transfer students must complete a minimum of 30 units of study at JFKU Online powered by FlexCourse℠. The Below listed curriculum covers the 42 semester units from the academic major.

  • General Education Requirement - 54
  • Major - 42
  • Academic Minor/Concentration - 24
  • Total Semester Units - 120

Available Concentrations

BA in Management, Concentration in Leadership

Leadership concentration provides coursework in organizational dynamics, conflict management, teamwork, and psychology, developing graduates’ capacity for leadership in a variety of settings.

BA in Management, Concentration in Entrepreneurship

The Entrepreneurship concentration offers coursework in new venture creation, new product development, new venture financing, and family and small business, preparing graduates for entrepreneurship in a variety of settings.

Curriculum

The Bachelor of Arts in Management major is a traditional business degree program designed for individuals desiring to gain the knowledge, skills and perspectives that will enable them to become effective managers in an organization or business.

Bachelor of Arts in Management
Units
BUS 209 Financial Accounting
3
Introduction to bookkeeping procedures: emphasis on the development of skills for both cash and accrual methods of recording, including adjusting and closing entries, cash controls and bank reconciliation, coverage of accounting systems, internal control procedures and procedures for completion of an accounting cycle.
BUS 220 Microeconomics
3
This is a general introduction to microeconomic systems. An examination of general microeconomics theory with an emphasis on supply and demand, opportunity cost, consumer choice, the firm, the market structure (s) and regulation, allocation of resources, capital, interest, profit, labor unions, income analysis, energy, national resource economics, and public policy.
MGT 301 Leadership in Organizational and Business Management
3
This course provides opportunities for personal assessment, setting of goals and priorities, and planning for professional development necessary for functioning effectively as a leader or manager in an organizational or business setting. The emphasis for this course is placed upon exploring and identifying suitable leadership and management styles; and strategies useful in problem solving, decision-making, and conflict resolution by individuals, groups and organizations.
MGT 303 Management Theories and Practices
3
This course examines management principles and practices that apply to informal and formal organizations. Systems models and emerging management paradigms are emphasized for use in identifying, analyzing and resolving problems in organizations. Methods of style, planning, and motivation are studied to prepare the student for use in organizational settings. Managing a multicultural organization, changing environments, and the international market place are also explored.
MGT 304 Organizational and Business Communication
3
This course is an exploration of the critical role of communication in creating and maintaining a productive organization. Students develop formal written and oral communication skills and by learning about effective interpersonal and group communication in business.
MGT 305 Business Research Methods
3
This course covers the use of business research methods for analyzing business problems. It provides students with an understanding of quantitative and qualitative research, and of how to write research questions and hypotheses, collect and analyze data, and prepare and present a research report. An emphasis is placed on conducting practical business research in order to help managers make informed and data-driven decisions.
MGT 313 Business Law and Ethics
3
This course provides an overview of the legal terminology, sources, and principles that apply to resolving typical business problems. The course provides students with an understanding of legal topics, such as organizational structures, contracts and other legal documents, property, tort law and liability, civil rights, and criminal law. The interrelationships between legal and ethical responsibilities are stressed. Special emphasis is placed on preventative law and alternate methods of dispute resolution available to individuals and businesses.
Bachelor of Arts in Management
Units
MGT 358 Production and Operations Management
3
This course examines the concepts, processes, and methods of managing and controlling operations in manufacturing or service settings. Current issues such as globalization, supply chain strategy, E-business, and enterprise resource planning are analyzed.
MGT 401 Information Systems for Business Process and Management
3
This course will explore how information systems may be used, developed, and managed to support both the tactical and strategic decision-making activities as well as operations of organizations.
MGT 407 Managerial Economics
3
This is a survey of the basic concepts and principles of economics that managers and decision makers need to understand and apply in business. Topics, trends and approaches in both microeconomics and macroeconomics are addressed. The internationalization of our economy and its impact are stressed.
MGT 408 Marketing Management
3
This is an introduction to the role and impact of marketing in achieving the mission and goals of an organization. Basic marketing concepts and strategies, useful to improving the image, sales, and profitability of businesses, are emphasized. Domestic and international marketing opportunities, entrepreneurship, and other topics related to business development are also explored.
MGT 409 Managerial Finance
3
This course addresses basic financial principles, procedures, and tools necessary for leading or operating any business. Focus is placed upon understanding accounting terminology and utilizing accounting documents to the extent that they facilitate the manager’s tasks of planning, budgeting and decision making for the organization in an efficient and cost-effective manner.
MGT 410 Human Resource Management
3
This course surveys principles and practices of human resource management. It provides an opportunity to review and assess an organization’s personnel structure, policies and procedures. Special attention is given to the legal, ethical, and practical implications of planning, recruitment, selection and hiring; training and development; performance evaluation; discipline and termination; compensation and benefits; safety and health protection; employer-employee relations; and diversity and equal employment opportunity.
MGT 499 Integrated Capstone Project
3
The Capstone Project for the Management is a culminating experience that integrates business and management principles to create a comprehensive business plan for a new product or service for either an existing business or an entrepreneurial venture. Students design, research, and present their final project in a manner that demonstrates their mastery of the knowledge and skills expected of a manager.
Bachelor of Arts in Management
Units
MGT 358 Production and Operations Management
3
This course examines the concepts, processes, and methods of managing and controlling operations in manufacturing or service settings. Current issues such as globalization, supply chain strategy, E-business, and enterprise resource planning are analyzed.
MGT 401 Information Systems for Business Process and Management
3
This course will explore how information systems may be used, developed, and managed to support both the tactical and strategic decision-making activities as well as operations of organizations.
MGT 407 Managerial Economics
3
This is a survey of the basic concepts and principles of economics that managers and decision makers need to understand and apply in business. Topics, trends and approaches in both microeconomics and macroeconomics are addressed. The internationalization of our economy and its impact are stressed.
MGT 408 Marketing Management
3
This is an introduction to the role and impact of marketing in achieving the mission and goals of an organization. Basic marketing concepts and strategies, useful to improving the image, sales, and profitability of businesses, are emphasized. Domestic and international marketing opportunities, entrepreneurship, and other topics related to business development are also explored.
MGT 409 Managerial Finance
3
This course addresses basic financial principles, procedures, and tools necessary for leading or operating any business. Focus is placed upon understanding accounting terminology and utilizing accounting documents to the extent that they facilitate the manager’s tasks of planning, budgeting and decision making for the organization in an efficient and cost-effective manner.
MGT 410 Human Resource Management
3
This course surveys principles and practices of human resource management. It provides an opportunity to review and assess an organization’s personnel structure, policies and procedures. Special attention is given to the legal, ethical, and practical implications of planning, recruitment, selection and hiring; training and development; performance evaluation; discipline and termination; compensation and benefits; safety and health protection; employer-employee relations; and diversity and equal employment opportunity.
MGT 499 Integrated Capstone Project
3
The Capstone Project for the Management is a culminating experience that integrates business and management principles to create a comprehensive business plan for a new product or service for either an existing business or an entrepreneurial venture. Students design, research, and present their final project in a manner that demonstrates their mastery of the knowledge and skills expected of a manager.