Date

  • Aug 23, 2018

Time

  • 10:00 AM - 12:00 PM

Campus Location

The giving landscape is competitive. Whether you’re dealing with individual donors or organizations, the better you tell your story, the more funds you will raise. For nonprofits, investing time to gain a firmer grip on marketing, branding, and strategic communications can make a substantial difference in the organization’s viability.

“The majority of organizations may not really know how to do proper marketing,” points out Solomon Belette, Director of the Sanford Institute of Philanthropy at John F. Kennedy University. In the absence of that, they’re not reaching the audiences they could be. They may be communicating with the same group of people all the time without expanding their reach.”

When it comes to marketing, what are the elements of a good story? How can collecting and analyzing data help you craft an effective story? What communication channels will gain the most traction for your story?

GUEST SPEAKERS

Leeann Alameda
Founder, Alameda Marketing Solutions.
Having held leadership roles in marketing departments in both the nonprofit and for-profit sectors, Alameda has a passion for helping organizations transform their visions into results. Join us to hear what this storytelling business is all about and bring game-changing new strategies back to your organization.

Lisa Cooke
Executive Producer, GreenRayMedia
Lisa has spent over 20 years in the film industry as a producer, creative consultant, story analyst, screenwriter and actor. In production and creative development, she has worked for such clients as Warner Bros., Fox, Nickelodeon Films, Liberty Films (UK), Rearden Studios, Kerner Productions, Global Media, White Knuckle Entertainment, Golden Leaf Pictures, Blum-Hansen Productions and Pixar Animation Studios, among others. She was a guest story instructor at Expression College for Digital Arts and a directed study advisor in story for the Academy of Art College Digital Arts Program.

She currently heads Green Ray Media, which specializes in scientific, medical and environmental visualization, and teaches strategic storytelling to individuals and organizations.

She is a member of the Screen Actors Guild, Women in Animation, and is currently on the Board of Directors for the Visual Effects Society.