Insights and Techniques on Using Social and Behavioral Styles for Effective Fundraising

Building relationships with donors is a key principle in the Cause Selling framework. Knowledge of social styles enables the fundraiser to engage donors in a meaningful way that results in increased engagement with the nonprofit. In this fun and enlightening Lunch and Learn session we will focus on this vital piece of the Cause Selling approach.

“There’s a whole set of competence related to awareness of behavioral styles and the ability to identify others’ and be versatile in your style,” says Benisa Berry, Diversity and Inclusion Officer at JFKU and our presenter for this event. “These skills bring the Cause Selling model to life.”

The social styles skill set is a tool that can be applied at every stage of the Cause Selling model, from establishing trust, to making the ask, to troubleshooting issues. Join us to identify and learn about your own style, learn how to read social cues, and learn strategies for adjusting your behaviors to meet the needs of others. “Ultimately,” explains Berry, “understanding social styles is another way to understand diversity, and one that is vital to cultivating meaningful donor relationships even across vast differences.”

Date and Time

  • Thursday, April 11, 2019
  • 11:30AM - 1:30PM
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  • John F. Kennedy University, Pleasant Hill Campus