Insights and Techniques on Using Social and Behavioral Styles for Effective Fundraising

Just as building relationships is key to the Sanford Way Cause Selling model, effective social interaction is key to building relationships. That makes understanding social interaction and behavioral styles essential to bringing the Cause Selling model to life. This fun and enlightening Lunch and Learn session will help you add this vital piece to your Cause Selling approach.

“There’s a whole set of competence related to awareness of behavioral styles and the ability to identify others’ and be versatile in your style,” says Benisa Berry, Diversity and Inclusion Officer at JFKU and our presenter for this event. “These skills are a mediating variable when using the Cause Selling model.”

Social styles savviness is a tool that can be applied at every stage of the Cause Selling model, from establishing trust, to making the ask, to troubleshooting issues. Join us to identify and learn about your own style, learn how to read social cues, and learn strategies for adjusting your behaviors to meet the needs of others. Ultimately, explains Berry, understanding social styles is another way to understand diversity, and one that is vital to cultivating meaningful donor relationships even across vast differences.

Date and Time

  • Thursday, April 11, 2019
  • 11:30AM - 1:30PM
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  • John F. Kennedy University, Pleasant Hill Campus

Public Events