Join marketing expert and instructor Francisco Martinez, who explores the keys for building and executing a results driven Nonprofit Social Media Strategy in 2019.

In this presentation, you’ll learn how to set goals for your nonprofit’s social media strategy that map to organizational goals such as donor acquisition and retention. You will also learn how to build personas, chose content (blogs, infographics, whitepapers, video, etc.) and platforms (Facebook Vs. Instagram, Vs. LinkedIn), measure ROI, and even how advertise on Facebook and Instagram! Whether you are looking to build your social media strategy from the ground up, or refresh your current one, this is an event you won’t want to miss!

• How to set goals for your nonprofit’s social media strategy
• Tips specifically around donor acquisition and retention
• Build Personas
• Choose Social Media Content and platforms
• Measuring ROI
• Advertising basics

Francisco is an experienced educator, speaker, and marketing executive with a background in developing, implementing, and directing comprehensive marketing and communication strategies. Leveraging his 15+ years of experience as a Marketing Executive, Director of Operations and Logistics, Director of Marketing, Social Media Manager, and Marketing Agency Owner, Francisco focuses on helping all size businesses formulate and execute marketing and communications strategies that showcase brand stories in their best light, encouraging target audiences to connect with brands in a way that resonates with their buying decisions.

Francisco has a passion for helping organizations with a great cause, and for that reason, he has served as an Instructor for the Sanford Institute of Philanthropy, and has served on many boards, including the Association of Fundraising Professionals (AFP) San Diego Chapter as the Communications Chair for two consecutive years, as well as the UCSD Extension Content Advisory Board.

His current position is the VP of Social at the award-winning marketing and PR firm, Zen Media, where he leads the Zen social team to build and deliver tailored social media and influencer marketing solutions that meet individual business needs. From building brand social media strategies to crafting just the right post for a social ad campaign, Francisco is passionate about bringing the social back in social media. He is devoted to building relationships the old-fashioned way – by listening, caring, and putting in the time.
Francisco holds a Bachelors of Business Administration and Masters of Business Administration with a specialization in Marketing from National University.

Date and Time

  • Thursday, February 14, 2019
  • 11:30AM - 1:30PM
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  • John F. Kennedy University, Pleasant Hill Campus