Join us for a FREE AFP webinar at John F. Kennedy University
We all know that thanking donors is important, but how and when should we be thanking donors? How do different approaches to acknowledgements make people feel, and how does that impact future engagement?
In this session, we’ll explore the latest research into donor behavior and effective gift acknowledgements with special attention given to the recent groundbreaking findings of Jen Shang and Adrian Sargeant. You’ll come away with practical takeaways to help you craft thank yous that are both impactful and memorable!
In this session, participants will learn:
The connection between thanking and retaining donors
What donors want out of the communications we send them
The ways in which surveys can play a role in thanking donors
The enlightening results of several gift acknowledgement experiments
This Web/Audioconference series is presented locally by the East Bay Community Foundation, the Association of Fundraising Professionals–Golden Gate Chapter, and the Sanford Institute of Philanthropy at John F. Kennedy University.
All sessions qualify for CFRE continuing education credits.
Date and Time
- Wednesday, July 10, 2019
- 10:00AM - 11:00AM