Join us for a FREE AFP webinar at John F. Kennedy University

Whether you’ve been planning your year-end appeal for months now, you haven’t quite started yet, or you aren’t even sure where to begin, this session will give you (at least) 8 practical tips to improve your year-end direct response appeal.

Join Holly H. Paulin, Philanthropic Counsel at Good Works and joyful direct mail nerd, to learn:

  • Practical tips and useful ideas based on the art and science of direct mail that you can implement right away
  • Examples of effective year-end appeals from other organizations
  • How to use storytelling, design, and data to inspire your donors to give!

This Web/Audioconference series is presented locally by the East Bay Community Foundation, the Association of Fundraising Professionals–Golden Gate Chapter, and the Sanford Institute of Philanthropy at John F. Kennedy University.

All sessions qualify for CFRE continuing education credits.

Date and Time

  • Wednesday, October 28, 2020
  • 10:00AM - 11:30AM
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Location

  • Pleasant Hill Campus
Speaker

Holly H. Paulin

Holly has spent her entire professional career as a fundraiser. Some of the cool things she’s done include running national events, managing the transition to a new database, closing a 7-figure gift, managing a student calling program, supporting volunteers in local events, and analyzing countless spreadsheets (yes, that is cool, don’t @ me). Since joining the Agents of Good 7 years ago, she’s also added becoming a self-professed Direct Mail Nerd to that list. Holly is a graduate of Humber College’s Fundraising program and holds a BSc from Mount Allison University. She’s passionate about telling emotional stories that inspire donors to take action, sharing her experience with fellow fundraisers, and the proper use of em dashes.