- Course# XMG1062W
- Fee: $200.00
In this course, we’ll discuss key roles in the organization and tactics for recognizing and filling skills gaps even with tight budget considerations. The importance of an advisory board will be covered as well as strategies for recruiting the appropriate members for your board. These entrepreneurial sessions will focus on providing participants with the knowledge to effectively use social media to market their businesses. We will discuss the basics of content creation and management for social media, then do a much deeper dive into some current tools such as: Facebook, LinkedIn, Periscope and Twitter.
Recommended Prerequisite: Key Habits of Entrepreneurs, Ideas to Business and Business Formation
- The Why? Of Business & The Blue Ocean Strategy
- Market Research Testing & Validation
The team of instructors consists of experienced entrepreneurs and business leaders who have succeeded and failed at entrepreneurial endeavors.
Dina is a successful entrepreneur, mentor and expert instructor. She joined the Institute of Entrepreneurial Leadership as Assistant Director in October 2011. Since joining the IEL Team, she has performed as a lead expert instructor for many entrepreneurship classes and serves as a lead mentor for about 25 companies annually. Her depth of expertise around courseware development and facilitation, learning and organizational development and sales and marketing have been key in leading thoughtful discussions with the participating student entrepreneurs. Dina currently holds the role of Associate Director and runs the operational aspects of the program along with her teaching and mentoring responsibilities. She is the IEL representative in the National Business Incubator Association where she is working toward the Incubator Manager Certification. She is a certified Train-the-trainer and also holds a coaching certification through WKI of Canada.
Ben Olmos, Ben is a business professional, academic, and entrepreneur with more than 20-years of experience in the consumer packaged goods industry. Though originally from California, Ben’s professional career started in Atlanta, GA at Coca-Cola’s global headquarters. While at Caca-Cola Ben worked in sales and marketing operations where he managed or led national projects for more than 200 of Coca-Cola’s top national and regional customers in a variety of consumer channels such as grocery stores, specialty retail, restaurants, colleges, convenience stores, theme parks, movie theatres, sports stadiums, cruise lines, and airlines. In his role as Sr. Manager, Ben was responsible for coordinating three departments as well as several cross-functional teams focused on the implementation of product and equipment as well as $500 mm in trade marketing funds. Utilizing his knowledge of supply chain operations and his Black Belt in Six Sigma worked to improve costs, speed, and efficiency across the organization. In In 2014 Ben relocated back to California to accept a job working in the wine industry where he provides analysis and insights for sales, marketing, and operations to executive leadership.
Sangita Patel, MBA Drawing on a 15 year career in corporate finance, Sangita has spent the last 8 years working with starts up in a variety of different industries from diamond wholesale to electronics manufacturing. She loves being able to bring her experience to the classroom and help aspiring entrepreneurs develop and grow their ventures. Sharing insight and “lessons learned” makes allows for a positive and challenging learning environment. She holds a BS in economics from the University of California at Berkeley and a MBA from San Jose State University.
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