Donor Stewardship Seminar: Jeri Boombaarden

Date and Time

  • Thursday, December 12, 2019
  • 10:00AM - 12:00PM
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Location

  • John F. Kennedy University, Pleasant Hill Campus

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Ethics in Philanthropy Lunch and Learn: Chelsey Souza

Date and Time

  • Thursday, November 14, 2019
  • 11:30AM - 1:30PM
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Location

  • John F. Kennedy University, Pleasant Hill Campus

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Branding, Marketing Seminar: Leeann Almeda & Lisa Cooke

Date and Time

  • Thursday, September 12, 2019
  • 10:00AM - 12:00PM
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Location

  • John F. Kennedy University, Pleasant Hill Campus

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Board Engagement Lunch and Learn: Phil Arca

Date and Time

  • Thursday, August 15, 2019
  • 11:30AM - 1:30PM
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Location

  • John F. Kennedy University, Pleasant Hill Campus

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The Ask Seminar: Anne Marie Taylor

Date and Time

  • Thursday, July 11, 2019
  • 10:00AM - 12:00PM
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Location

  • John F. Kennedy University, Pleasant Hill Campus

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Giving USA Report San Jose: Rick Happy

Date and Time

  • Thursday, June 20, 2019
  • 9:00AM - 10:30AM
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Location

  • John F. Kennedy University, Pleasant Hill Campus

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Giving USA Report Pleasant Hill: Rick Happy

Date and Time

  • Thursday, June 13, 2019
  • 9:00AM - 10:30AM
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Location

  • John F. Kennedy University, Pleasant Hill Campus

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Approaching Donors Seminar: Lindsay Simonds

 

 

Date and Time

  • Thursday, May 16, 2019
  • 10:00AM - 12:00PM
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Location

  • John F. Kennedy University, Pleasant Hill Campus

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Social Styles Lunch and Learn: Benisa Berry

Insights and Techniques on Using Social and Behavioral Styles for Effective Fundraising

Just as building relationships is key to the Sanford Way Cause Selling model, effective social interaction is key to building relationships. That makes understanding social interaction and behavioral styles essential to bringing the Cause Selling model to life. This fun and enlightening Lunch and Learn session will help you add this vital piece to your Cause Selling approach.

“There’s a whole set of competence related to awareness of behavioral styles and the ability to identify others’ and be versatile in your style,” says Benisa Berry, Diversity and Inclusion Officer at JFKU and our presenter for this event. “These skills are a mediating variable when using the Cause Selling model.”

Social styles savviness is a tool that can be applied at every stage of the Cause Selling model, from establishing trust, to making the ask, to troubleshooting issues. Join us to identify and learn about your own style, learn how to read social cues, and learn strategies for adjusting your behaviors to meet the needs of others. Ultimately, explains Berry, understanding social styles is another way to understand diversity, and one that is vital to cultivating meaningful donor relationships even across vast differences.

Date and Time

  • Thursday, April 11, 2019
  • 11:30AM - 1:30PM
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Location

  • John F. Kennedy University, Pleasant Hill Campus

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Social Media Strategy Lunch and Learn: Francisco Martinez

Join marketing expert and instructor Francisco Martinez, who explores the keys for building and executing a results driven Nonprofit Social Media Strategy in 2019.

In this presentation, you’ll learn how to set goals for your nonprofit’s social media strategy that map to organizational goals such as donor acquisition and retention. You will also learn how to build personas, chose content (blogs, infographics, whitepapers, video, etc.) and platforms (Facebook Vs. Instagram, Vs. LinkedIn), measure ROI, and even how advertise on Facebook and Instagram! Whether you are looking to build your social media strategy from the ground up, or refresh your current one, this is an event you won’t want to miss!

• How to set goals for your nonprofit’s social media strategy
• Tips specifically around donor acquisition and retention
• Build Personas
• Choose Social Media Content and platforms
• Measuring ROI
• Advertising basics


Francisco is an experienced educator, speaker, and marketing executive with a background in developing, implementing, and directing comprehensive marketing and communication strategies. Leveraging his 15+ years of experience as a Marketing Executive, Director of Operations and Logistics, Director of Marketing, Social Media Manager, and Marketing Agency Owner, Francisco focuses on helping all size businesses formulate and execute marketing and communications strategies that showcase brand stories in their best light, encouraging target audiences to connect with brands in a way that resonates with their buying decisions.

Francisco has a passion for helping organizations with a great cause, and for that reason, he has served as an Instructor for the Sanford Institute of Philanthropy, and has served on many boards, including the Association of Fundraising Professionals (AFP) San Diego Chapter as the Communications Chair for two consecutive years, as well as the UCSD Extension Content Advisory Board.

His current position is the VP of Social at the award-winning marketing and PR firm, Zen Media, where he leads the Zen social team to build and deliver tailored social media and influencer marketing solutions that meet individual business needs. From building brand social media strategies to crafting just the right post for a social ad campaign, Francisco is passionate about bringing the social back in social media. He is devoted to building relationships the old-fashioned way – by listening, caring, and putting in the time.
Francisco holds a Bachelors of Business Administration and Masters of Business Administration with a specialization in Marketing from National University.

Date and Time

  • Thursday, February 14, 2019
  • 11:30AM - 1:30PM
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Location

  • John F. Kennedy University, Pleasant Hill Campus

Public Events