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About the Institute


As entrepreneur and philanthropist, T. Denny Sanford, surveyed the nonprofit environment, he noticed a deficit in programs that teach necessary fundraising and leadership skills. Out of this awareness, he launched the Sanford Institute of Philanthropy at the National University School of Business and Management in 2014. During the following year, the book - Cause Selling The Sanford Way was published. The book is aimed at nonprofit organizations to help maximize their fundraising potential through the application of proven business and sales principles. The Institute utilizes this book as the foundation of a series of educational programs offered throughout the year.

Mr. Sanford has always believed in sharing his success with others. Inspired by big-picture movements like the Giving Pledge, founded by Bill Gates and Warren Buffett, Mr. Sanford has pledged to give the majority of his fortune away to charity, and to work tirelessly to make the world a better place through philanthropy and education.

Sanford Institute of Philanthropy at John F. Kennedy University aims to:

  • Provide formal education and training to the leaders of nonprofit organizations with an emphasis on cause selling and fundraising
  • Serve the local community and strengthen the philanthropic sector in the Bay Area
  • Prepare current and future generations to innovate and transform philanthropy
  • Lead the expansion effort of the Institute within the National University system

With the support and enthusiasm of new President, Debra Bean, and faculty, the Sanford Institute of Philanthropy at John F. Kennedy University is projected to have a long lasting impact in the Bay Area.