Request Information

Please complete the form below, and an admissions advisor will contact you shortly.

844 890-6912

Apply Now

Take the next step to reaching your educational goal at JFK University. Start your application online for our undergraduate and graduate programs, including the PsyD program. Note: The College of Law has a separate application form and process which can be viewed here. Continuing Education registration information is available here.

Apply Now

Open House

Explore our programs and discover the personalized attention we offer by attending an open house or information session held at one of our convenient campuses or online. Take advantage of the opportunity to talk with faculty one-on-one, meet students, get valuable financial aid information, and even sit in on a class afterwards.


BUS5040 Marketing Management

Course Description

In light of business’ strategic use of the Internet and their desire to compete in global markets, this course analytically examines marketing strategies, objectives, and policies. Discussion topics include managing sales and marketing organizations, market research and site location, advertising and promotion, analysis of buying processes of consumer and industrial markets, Internet marketing and customer relationship management.