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AFP Webinar: How to Raise Money and Retain Donors with Your Newsletter

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Pleasant Hill - Main University Campus 100 Ellinwood Way
Pleasant Hill, CA 94523-4817

March 7, 2018 10:00 AM - 11:00 AM

Identifying and moving donors through a journey that will inspire them to leave a gift in their Will is the bedrock of a successful legacy giving program. With many competing priorities, this process can, at times, feel overwhelming and difficult to execute.

Learn the tested, proven model for creating a printed newsletter that delights your donors, retains your donors, and raises money! Steven Screen will summarize what he’s learned in 25 years of creating money-raising newsletters for national and local nonprofits. You’ll learn the best format to use, what to include and not include, how to structure your stories, and the design elements that matter (and the ones that don’t.

The AFP Golden Gate Live Webinars are free of charge, but please register in advance.