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AFP Webinar: An Introduction to Donor Data Segmentation

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Pleasant Hill - Main University Campus 100 Ellinwood Way
Pleasant Hill, CA 94523-4817

July 11, 2018 10:00 AM - 11:00 AM

You can’t craft a compelling message or story if you don’t know who you’re talking to. Effective storytelling starts with matching your message to your audience. When we don’t segment our messaging, we set ourselves up for failure. In this session, we will share some of our favorite strategies for segmenting your donors and other constituents in your database- strategies that produce results!

You’ll learn:

  • 4 basic ways to segment your donors
  • How to get off the donor acquisition treadmill
  • How to improve your donor retention rates
  • The best and easiest ways to segment donors- ways that have the potential to turn casual donors into major donors