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Social and Behavior Styles in Donor Relationships


Pleasant Hill - Main University Campus 100 Ellinwood Way
Pleasant Hill, CA 94523-4817

May 24, 2018 10:00 AM - 12:00 PM

“When we think about fundraising,” explains Dr. Benisa Berry, Diversity and Inclusion Officer at John F. Kennedy University, “it’s about relationships and not transactions. When we think about relationships, we need to think about social interaction.”

Social interaction, of course, can be a deceptively complicated space. When two people meet who have totally different needs and approaches to relating with others, the results can be counterproductive to say the least. When it comes to fundraising, an intentional social strategy can make a world of difference in cultivating meaningful donor relationships.

This fun and enlightening seminar, hosted by the Sanford Institute of Philanthropy and featuring Dr. Berry, will offer participants a practical model for understanding social and behavioral styles. Participants will identify and learn about their own style, learn how to read social cues that indicate the type of person they’re interacting with, and finally, learn strategies for adjusting their own behaviors to meet the needs of those they’re less naturally compatible with.

Are you more analytical, amiable, driving, or expressive? Come find out and pick up a new tool for bolstering your organization’s efforts and ensuring your message gets heard.