Sport Management Certificate

The field of sport management is a rapidly growing field. The sports industry, which encompasses recreational sports, club sports, athletic clubs, university athletics, as well as professional sports, grows each year and the need for trained professionals increases from year to year. With this certificate students may pursue careers in organizations such as sport event planning, professional sports, university athletic programs and in club sport associations. This is a 21-unit graduate-level certificate that resides in the Sport Psychology Program of the Graduate School of Professional Psychology. The certificate can be completed in one year.

The nine graded courses in this certificate are:

SELECT COURSE DESCRIPTIONS

PSP5809: Introduction to Sport Management

PSP5830: Sport Marketing
The course will provide information on marketing principles, promotion, sponsorship and ticketing. Basic principles of public and media relations, and how they relate to sport will also be covered. The role of public relations personnel, and how it pertains to the handling of the media will be discussed.

PSP5831: Sport Law
This course will focus on the legal and business aspects of the professional sports industry. Specifically, the ways in which contract, labor, tort and antitrust law influence, impact and direct the development of relationships between leagues, teams, athletes, agents, television, internet, advertisers and fans. There will also be a critical analysis of professional sports leagues, standard player contracts, collective bargaining agreements and player endorsement agreements.

PSP5808: Introduction to Sport Psychology
This course provides a general overview of theory and research in sport psychology. Professional issues in the field are addressed, and students are introduced to sport psychology techniques used by consultants.

PSP5858: Sport Management Practicum/Fieldwork
In this course, students spend time observing and assisting professionals in the field during a specific sporting event. Class time is devoted to discussing what they observed in the field and preparing to implement what they have learned in future applied settings.

For more information, contact Karlene Sugarman, Director of Certificates, Sport Psychology Program, at 925.969.3431, or by email at sugarman@jfku.edu