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Certificate in Entrepreneurship - Advanced Track

Fall Advanced Track Entrepreneurship Certificate
October 1 - December 15, 2012
Evening session, two days per week

The Certificate in Entrepreneurship - Advanced Track is specifically created for entrepreneurs looking to grow their existing ventures, as well as for new ventures that have demonstrated sufficient progress in their early stages. Admitted individuals will work on their business concepts from new perspectives and develop executable business plans designed to promote business growth and obtain start-up and expansion financing. The Advanced Track is underscored by key partnerships and resources, highlighted by JFK University’s Business Accelerator, making it the most comprehensive entrepreneurial certificate program in the region. Individuals admitted to this advanced track must have a clearly viable venture idea or be an existing business owner so that student-entrepreneurs can apply their coursework directly to their own business pursuits.

Since using IEL’s significant focus on helping me revise our Executive Summary and Business Plan, they’ve played a vital role in helping us raise over $800,000 in our Series A Round of funding. We’ve also implemented the course’s training on the “Blue Ocean” strategy to advance some relationships with key industry leaders in our market before even having a product to sell to them.
— Steve Douglas, CEO, DataPhysics Research, Inc.

Program Components
Individuals enrolling in the Advanced Certificate in Entrepreneurship will receive:

  • 11 weeks of expert training in classroom and experiential settings
  • Scheduled, in-depth one-on-one advising and consulting services throughout the program
  • Additional, 15-week, 50-hour supplemental program includes:
  • Mentoring from Keiretsu, JFK University faculty and/or other partners at the discretion of and as scheduled by the IEL Director
  • Allocated 6-months of Business Accelerator space with corresponding measurable points and metrics
  • Access to Business Accelerator Resource Center

Program Format
The Certificate classroom and experiential portion is cohort-based and will take place during an 11-week session for a total of 70 class hours. Program courses will meet twice per week for three (3) hours each. During weeks 10 and 11, classes will meet for four (4) hours each. The class schedule is designed so that existing business owners may continue to operate and grow their business during the instruction period.

Advanced Certificate Program Topics include:

  • Entrepreneurship and Business Plan Guidance
  • Marketing / Development of a Marketing Plan
  • Selecting and Organizing a Management Team
  • Financial Elements of Business Planning
  • Developing an Organization and People Plan
  • Investors and Capital
  • Lenders
  • Financial Elements of Business Planning
  • Developing a Blue Ocean Strategy for your Business

Business Accelerator
The Advanced Program Track provides its student-entrepreneurs with a full-service Business Accelerator, located in Todos Santos Plaza in downtown Concord. The Accelerator will provide space, shared office services, access to basic administrative equipment, conference room space, and expandable space to new and existing small businesses in the County that meet basic screening requirements for suitability, growth and job creation.

The Business Accelerator is anchored in four important elements essential for success: (A) Selection, (B) Education, (C) Individual Business Consulting and (D) Access to Capital.

Mentorship and Advising
One of the most important components of the Advanced Program Track is mentorship and advising. Each emerging entrepreneur is matched with at least one strategically-chosen mentor. Mentors, who represent a variety of IEL partners, including Keiretsu Forum, Small Business Development Corporation, JFK University MBA faculty, and others, work closely with the emerging entrepreneurs throughout the program sharing their expertise, insights, assessments and recommendations.

Mentors will assist the emerging entrepreneurs in a variety of areas including, but not limited to:

  • Defining value propositions and offerings
  • Offering feedback on target markets, market sizing and competition
  • Providing insight into company formation and structuring
  • Assessing business models and strategies
  • Developing financial assumptions and models
  • Business analysis
  • Government contracting
  • Technology
  • Access to capital
  • Sharing presentation feedback

Mentors and advisors expect to spend up to 50 hours with emerging entrepreneurs over the course of 15 weeks after the completion of the certificate program. Some of these hours may involve meeting in person, but a significant amount of mentorship can take place remotely between the emerging entrepreneur and their mentor.

Advanced Track Learning Objectives and Outcomes

Program Outcomes
Student-entrepreneur success will be measured by the completion of a business plan and the execution of a plan to finance the venture. Specific learning objectives of the certificate program include (1) development of a marketing plan, including a competitive assessment and properly pricing the service or product student-entrepreneurs will endeavor to produce; (2) prepare a business and internal management plan and execute its goals; (3) develop a sales strategy for the venture; (4) establish a basis to finance the venture; and (5) execute the financing step to start the venture.

Mentorship Outcomes
Principal metrics to be measured at the end of the mentoring phase will include: (1) successful class performance, (2) execution of key milestones in the business plan, and (3) completion of Schedule A (Initial) funding.

Venture Growth / Accelerator Outcomes
Within a year of completion of the mentoring phase of the program and for four years thereafter we will tabulate the following data: (a) Annual revenue of the business; (b) Amount of capital (equity) raised; (c) Amount of debt.