John F. Kennedy University




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Areas of Study

HSC4225 Introduction to Media Studies and Health Promotion

Course Description

This course is designed to familiarize students with current theory and knowledge in the field of social marketing and to analyze the components and applications of marketing used for promoting health behavior change strategies.  Topics include: Determining Research Needs and Resources, Selecting Target Markets, Understanding the Target Audience and Health Behavior Messages, Implementing and Evaluating Social Heatlh Marketing Efforts, and Ethics in Social Health Marketing.

Prerequisite

COR3100, COR3146, HSC4105

Course Information