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BUS5037 New Ventures and the Conversion of Ideas into Business

Course Description

This course examines the knowledge, skills and business intelligence required for creating and growing new ventures. Topics include evaluating market opportunities with a global perspective, designing development and growth strategies, assessing barriers to market entry and exit, building the management team, and new venture financing. The focus of the course is a creation of a comprehensive new venture marketing plan and feasibility study.

Course Information