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JOU3310 Understanding & Cultivating Audiences

Course Description

Without an audience, a journalist has nowhere to tell the story. In this course, students will learn how to define their audience, and then how to give that audience what it’s looking for. This includes which stories to tell, how to tell those stories, and which stories may not need to be told. Students will also learn how to build audiences in a digital environment, as well as how to capitalize on that audience.