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The Basics of Fundraising for Nonprofits


Pleasant Hill - Main University Campus 100 Ellinwood Way
Pleasant Hill, CA 94523-4817

February 2, 2017 11:00 AM - 1:00 PM

The Sanford Institute of Philanthropy at John F. Kennedy University is offering an exciting and informative two-part workshop to provide nonprofit organizations with access to grant databases, help identifying grant funds, and methods for utilizing fundraising metrics.

This training is provided in partnership with the Foundation Center of San Francisco and Market Smart's Fundraising Report Card Group.

Join us for one or both of the following sessions:

Part I: Introduction to Grant Databases and Ways to Identify Grant Funds
When: February 2, 2017, 11 a.m.-12 p.m.
Where: John F. Kennedy University - Pleasant Hill Campus, 100 Ellinwood Way
Cost: Free

Presented by Ganga Dharmappa, community outreach manager at the Foundation Center in San Francisco, participants will learn the most important elements of finding and pursuing grants, including:

  • Who funds nonprofits and what their motivations are
  • What funders really want to know about potential organizations
  • How to identify potential funders and initiate contact
  • How to conduct guided online grant research using Foundation Directory Online

Ms. Dharmappa is a social sector professional focused on building sustainable, mission-driven organizations. She has more than a decade of experience in facilitation, leadership development, instructional design, writing, and community engagement. She is a dynamic and highly adaptable trainer for in-person and virtual audiences.

Part II: Introduction to Fundraising Metrics
When: February 2, 2017, 12 p.m.-1 p.m.
Where: Offered via Webinar*
Cost: $25

In this webinar, Zach Shefska, director of Fundraising Report Card, Market Smart, will share insights on how to enter the world of big data to optimize fundraising. This session will be a conversational format with the opportunity for questions. Participants will learn:

  • Why data-driven fundraising matters and is relevant to an organization
  • The key performance fundraising metrics beginners should track
  • How existing technology can help in number-crunching and visualization
  • How to interpret results to inform future strategy and goal setting
  • How the right data at the right time can help in making important fundraising decisions

Mr. Shefska is an entrepreneur and data-analytics nerd. As director of the Fundraising Report Card, he helps nonprofits harness the power of their data to better carry out their missions. In his spare time, Zach enjoys cooking, exercise, and spending time with his family. You can keep in touch with him through his website,

*There will be a group, on-site viewing of the webinar for participants of part I. A link will be provided upon registration for those only attending part II.